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How use GMass for candidate acquisition
Author: Andrew Seward
Date: 24th March 2017

Like all startups the challenges that faced at the beginning are many, varied and all seem to arrive at once.

As a SAAS (software as a service) business that allows companies to recruit and manage potential and existing staff through a dedicated and secure dynamic silo system we faced obstacles aplenty.

One of these was bringing the message of our potential to job hunters.

Through nextmoveup these candidates are able to upload their details and a video free of charge.

Employers can then trawl the database, adding their own candidates if they wish, and manage their employee flow dynamically. The combination of sophisticated search functions and the immediacy of response returns huge productivity gains.

After surveying the market we settled upon GMass as a tool that had the credentials for the task - to reach as many candidates as possible and then commence building meaningful dialogue with them.

We now use GMass in three ways. One for our OPT in news letter. This enables us to send personal emails (HTML too), to up to 10,000 subscribers at a time with ensured delivery: Not necessarily the case from an email server somewhere in the cloud!

GMass helps us in our candidate acquisition strategy - we use the auto follow up tool to take an inquiry from an email address to a fully completed video profile, automatically.

Alongside auto follow up we make full use of the personalisation and scheduling facilities.

Following our trial three key factors were critical in us reaching the decision to standardise on GMass:

1.) It's quick and very easy to understand

2.) We don't need to have another service - it feels like this is in house.

3.) It provides a high level of responses, beyond all other tools we tried.

Now we are seeing the fruits of our numerous trials and tests and we have integrated GMass into our core marketing programme.

Getting the Lowdown on Picking the Right Career Path
Author: Andrew Seward
Date: 22nd March 2017

Are you familiar with the saying “I’m in the wrong line of work”? It’s probably fair to say that the vast majority of us question our career decisions on occasion.

It may have been the right choice of a career, but you didn’t know something else was a choice when you chose the career you’re in.

When the day-job gets the better of you and you plan on changing career, you’ll want to do everything you can to make certain that you don’t make the same error in judgement again and choose a career path you don’t like, or something that doesn’t fulfil your internal needs.

To ensure you get your career onto a fulfilling path, it’ll help tremendously to put some time into researching your options so you go into any new career with a clear goal in mind, and a plan to get you where you want to go.

5 Steps to Research Career Opportunities

1:Read about it

If you’re at a stage where you have no clue, there are career books written for you. To name a couple, there’s The A – Z of Careers by Susan Hodgson or the Penguins Guide to Careers. Those books aren’t free though. If you want to stick on the free research route, you need nothing more than your internet connection, or that of your local library.

Some career guide resources include:


When you feel you’ve identified a career you’re at least interested in, but still not certain, get more specific on what you read.

2: Books on industry specific careers

Amazon Kindle is a power house of self-published books. It’s enabled many a professional to publish career specific books, such as how to become a chef, Beginners Guide: How to Become an Architect and How to Become a Nutritionist.

If you can’t find a book written about your career choice, then another thing you could try – or in addition to – is to search for this online:

A day in the life of a (insert job title)

Using the term Nutritionist as an example, this interview with a Registered Nutritional Therapist details some of the things the job entails day-to-day.

Many a job you think would be ideal for you turns out completely different to what you imagined, so without actually speaking to someone who does the job, the next best thing is to seek out interviews someone in the field has done; a day in the life of search queries tend to find them. If that fails, try other search queries such as an interview with a ____. If there’s someone prominent in the industry you’re thinking of, search for interviews with their name, or publications they’ve done. Most career professionals list their publications either on their personal website or on their profile.

3: Narrowing further with forums

The better option would be to ask questions to someone you know who works in the field you’re considering, but chances are, it’s unlikely you know someone doing exactly what you’re interested in doing.

When that’s the case, forums/discussion boards are where to turn to dig deeper into any career. The catch is though that they must be either business related or specific to your career path. Not general forums like Care2, but specific forums/discussion boards.

For example, if you were considering becoming a primary school teacher you could include as part of your research - a support forum for primary school teachers. To find specific industry forums, you can use search operators on Google search.

“your career choice” inurl:uk inurl:forum

The same search can be done from - just fill in the fields you need. It’s easier than trying to remember the search operators for various types of searches.

Even if you want to become a flight attendant, there’s a forum board for that too.

4: Identify the entry level requirements

Once you know you have your choice of career on the right track, the next thing you’ll want to know about is how to get your foot in the door. In every industry, there are recognised entry routes. Some careers have specific qualifications you need to get an entry level position.

To find out the requirements to gain entry into the career, there are a couple of places to check.

  • Job boards
  • Your local college


Some careers can be accessed just with experience, transferrable skills or minimal qualifications. Others require specific qualifications, for which part of your course can include work experience too.

Check the requirements for jobs on job boards and in addition to that, any qualifications you find that are listed, even if they’re preferable to employers, check with your local college what the requirements are to get onto the courses needed. 

5: Plan your career from scratch


No matter the career choice, there’s always going to be progression paths. Do you see yourself in the same position? Or do you fancy more challenges with promotions and salary increases along the way?

Map out where you go once you get your foot in the door. Don’t forget that some career choices will have an option at some point when you have experience to move into a self-employed position as a contractor or a consultant. If that’s something you’d be working toward, include that in your career progression plan, and the amount of experience and certifications you’d need for that to happen.

In Conclusion

With a carefully thought out approach to your career, you can research it intensively to decide for certain it’s a path you want to commit to, and put a plan in place to make your career a reality, with goals top of mind, and progression routes to get you where you want to go.

Never again be confused about what you want to be doing for a living. Research the opportunities, find something interesting and identify how to get started and then how to progress.

Why You Are Still Hunting for that Perfect Employment Opportunity
Author: Andrew Seward
Date: 15th March 2017

In work or out of work: finding work is hard. It’s financially draining when you’re out of work and for every rejection, there’s emotional drainage too.

The sooner you’re in work the better and you’ll do that by identifying where you’re going wrong, or what your job search needs before you’ll be attractive to prospective employers.

Ideas to get your job search going full steam ahead

  • Get super proactive

Visualisation may well be powerful for some, but for others, it can only be described as wishful thinking. Jobs don’t just present to people for no reason. People seek them out by being proactive.

If you’re in work, mingle with co-workers and broaden your professional network. If you’re out of work go to events where those in your field can meet you, get to know you and connect with you.

  • Develop your self-confidence

Negative thinking is most certainly going to drain you emotionally. It’s hard to appear enthusiastic when you’re mentally drained. Employers are turned off by the lack of enthusiasm showing in candidates. However, the enthusiasm may very well be there, but not on the day of the interview because you’re self-sabotaged by thinking – what’s the point? It’s not like I’m going to get hired.

Even being the best candidate with the perfect skill set will not get you hired if you don’t have the enthusiasm to show your interviewer that you’re up for the task and challenge ahead.

Get excited and show your enthusiasm. Seize the opportunity.

  • The skills gap

Nobody can know everything. When employers hire new staff, they know what they want. That’s indicated on the job description. You match that, but what you can also do is add to those skills. Be better than they expect. The more skills you bring to the table, the more attractable you are to the employer.

If you really want to ace the interview, single out companies that you know aren’t doing great because those are the easiest ones to show you can help them and actually do that when they do hire you. It’s hard to stand out in a thriving company because it’s the existing teams that have made it successful.

Stagnant companies that aren’t doing much… those are the easiest to stand out by doing meaningful tasks above your job description, showing you care about the company and can work with others to help ensure company growth, rather than just enduring your job.

  • Address any qualifications dilemma


Receiving a letter stating you’ve been unsuccessful because you’re overqualified for a position is usually met with sheer frustration, possibly followed by anger or resentment.

Underqualified though, you’ll feel the company wanted too much. Both are actually signs you’re applying for the wrong types of jobs.

Either positons below your expected pay grade, in which you’re selling yourself short, or it’s the opposite and you’re shooting off applications for jobs that are clearly out of your league, which would indicate you don’t quite grasp the concept of a career ladder. You won’t become a regional director without any managerial experience under your belt.

If you’re being rejected based on being overqualified or underqualified, you need to consider the type of jobs you’re applying for and how you’re doing it because applying for a position you’re overqualified for indicates you’re desperate for work, in which case it raises the question why. If you’re so good at what you do, why aren’t you doing it? Applying for positions you’re underqualified for can prove you haven’t read the job requirements, or – you’re clearly not a professional with a concept of how to get ahead in your career. 

For jobs you feel you’d be underqualified for, you’re only option is to upskill and get the qualifications you need. If on the other hand, you’re presenting as being overqualified, you’d probably be best to tailor your CV to match the requirements of the position you’re applying for.

You only need to let employers know you have the qualifications they require. Take the approach of disclosing qualifications on a need to know basis, as in – this company needs to know I hold a Level 4 Certificate in Management and Leadership, but they do not need to know that I also hold a BTEC Level 7 in Extended Diploma in Strategic Management and Leadership.

There may be some job descriptions where it’s worthwhile holding back on certain information. 


Unshackling The Fear That’s Preventing You from Pressing Record for Your VCV
Author: Andrew Seward
Date: 8th March 2017

There is a lot of advice out there that tells you the steps to take to build self-confidence. Photo-shop yourself and it’ll boost your confidence in how you look. Think positive thoughts, silence the negative, act positive and you’ll be perceived as positive etc.

Has that got you anywhere?

Most likely not and you’re about to learn exactly why that is.

You’re listening to the wrong messages. That’s not any content you read, or videos you watch. It’s an inner voice inside your own head.

It’s a master story teller that you’re trained to listen to from your infant years, your gut instinct. Something’s wrong. This is scary. OMG! What if?

Ask yourself this…

What’s the absolute worst that can happen?

You don’t get the job or promotion?

That’d happen anyway if you sat in your own bubble and took no action.

Here’s the thing…

When you go on camera, not everyone is going to agree with what you say. Some will wishy-washy about how they portray you. But do you know what?

It doesn’t matter on recruitment sites because you’re not public on YouTube and open for comments by people with nothing better to do with their time.

When employers look at videos, they’re really not all that interested in how much of a professional speaker you are. Chances are the role you are applying for won’t require public speaking skills.

What it will always require is demonstrating that you’re up for a challenge.

Are you up for new challenges?

If you are, then the VCV is the perfect way to prove that to recruiters. It’s actually in your favour to not be perfect. Granted, there’s a line you have to draw. A few hiccups, ers and erms are perfectly fine. After every few words, it’s problematic.

The heart of the Video CV

All you’re required to do when you press record is communicate. Something you do every day anyway, but because it involves something new, it’s challenging.

Challenges are scary and if you let that fear of the unknown get a death grip on you to the extent you’re paralysed from taking action, it’s holding your career back.

What else has a fear grip on you?

To overcome any challenge, it’s not self-confidence that’ll help you do it. It’s tenacity. Having the bottle to strike at the heart of fear and get over it by just taking action.

If you’re stuck in fear mode with a video already produced that you’re self-sabotage talking yourself into believing it’s not good enough… have someone review it. A friend, family member, or hire a stranger from a freelance job site to give you independent feedback. You’ll likely find that what you have is already good enough.

All you need to do is communicate. How you develop the confidence to do that can be many ways. Dressing appropriately, personal grooming, mouth exercises, plenty of hydration and soothing music to get you calm enough to control your breathing when the fear moment strikes.

Everyone handles fear differently. When presented with a challenge that you’ve never experienced before, you’ll always be facing fear. Until you learn to handle that fear, it’s going to have some control over your career and your life.

Defeating the mind-tricking conundrum

You hold the reigns to your own career. Not your conscious mind. It’s the subconscious that’s constantly telling the “you can’t do this” malarkey to your conscious mind and you’re led to believe your negative thoughts and feelings to be true.

Your subconscious mind is trained by habits and those are shaped by your actions.

Change your habits, address your fears, and take back control.

More importantly, it stops you putting off what you know you should and want to do to make yourself stand out to recruiters and push your career forward to where you want to be. 

Self-confidence, or self-anything has nothing do to with the fear of pressing record to present yourself on camera. It’s the fear of what-if that’s at work and that’s a mind issue. Nothing you do to improve self-confidence will help you challenge the root problem and that’s the fear of the unknown.

All you can do is face it, take the challenge, press record and keep on doing that until you have the confidence to know that what you have is good enough at communicating your message.

How to Use Twitter Like a Boss and Never Miss a Job Mention Again
Author: Andrew Seward
Date: 1st March 2017

Searching through social channels, paying more attention to your news feed than usual when you’re on the hunt for a career move - or even just a tide-you-by job ‘til a better opportunity arises - social media is the place to hang around. Not to say that it’s wise to waste your days trolling them, but they’re certainly not to be avoided.

After all, the more connections you have, the merrier.

That being said, it’s far, far, far too easy to spend too long just sifting through meaningless ramblings on all the social media sites, that you can’t help but wonder in the evening where the day got lost.

Time waits for nobody, so the best thing for us all to focus on is time management, in particular, when it’s in limited supply.

That’s what this little neat trick is. In saying trick, some of you may have already been using this, but likely not in the way you’re about to discover.

The hidden little gem that Twitter’s been hiding all this time

Now, you’re going to need a few things to really turn things up a notch...

  1. A list of words that could be remotely related to the job or career you’re after.
  2. A list of your local areas that you’d be prepared to travel to take on a new position.
  3. The last obvious one is – access to the internet.

How to put Twitter search into overdrive

For those already clued up on Google Advanced search and putting that to work for you along with their nifty email alerts, chances are, like many others, you never thought social media sites could go advanced.

Twitter can – and does it very well.

This link here -


With it, you can do all sorts of fanciful stuff, probably too many to list. It’s all going to be in how you go about using it.

Start with a good solid list of words related to your career.

The job titles, the positions, the career opportunities, brand names or reputable companies around your area that tend to be noisier than the smaller companies. That’s a sign they’re going places and may need some help along the way.

Put together a list of all those words. Depending how long you’ve been searching for vacancies on job boards for, you might already have quite the list of potential job titles.

If you get stuck, head to google and start playing around with some search tricks the brainy engineers have coded into the search engine.

Did you know you can stop Canadian results showing up? Got to admit, that’s annoying.

Inurl:uk – That’ll put a stop to it.

The colon rules in search. Start using it because you’ll likely find your searches will go a lot faster which is great for time management.

Another one you’ll want to use when you’re putting your list of potential job titles together is – related: don’t forget the colon. And for every irrelevant result you get back, add the word you don’t want to see into the search bar with a minus stuck in front of it and it won’t appear again.

Like this:

Related:chef -baker

That’ll only show you results related to a chef, but excluding baker.

If you’re really stuck or just want to be thorough (if it makes sense for what you’re after anyway) plug the title into Using Chef as an example, that site will fire back at you titles like:

  • Cook
  • Culinary
  • Culinary artist
  • Sous chef
  • Gourmet chef

Naturally, it’s not going to work for a mechanical engineer.

The first part of powering Twitter is getting your data together for the advanced search feature.

Mix some websites into your data gathering

When you’re creating your list, you’ll likely come across a few interesting websites related to what it is you do. Take a note of these, even if it’s further afield than you’re prepared to travel, because it’s still a networking opportunity.

The Crucial Keyword List for Twitter

The list that really matters is the list of words recruiters tweet to scout for talent, the most obvious choice being recruitment.

Others to include are:

  • Job
  • Wanted
  • Hiring
  • Need
  • Salary
  • Start date
  • Experience
  • Vacancy
  • Looking for


And remember Twitter is a social media website and not a search engine so when it makes sense – search the plural and the singular.

#job and #jobs

#opening #openings

And you can search without the hashtags too so that you get results when someone’s only mentioned the word in their tweet and not only when it’s been tagged into the conversation.

There are going to be some phrases like “looking for” that you may feel will yield crazy results, which might happen, but Twitter (for the most part) consists of a professional crowd, albeit a bit whacky at the weekends.

If there’s a chance a company would mention a word or phrase, jot it down in a core word list. All the terms can be put into the Twitter advanced search with a comma separating them. Although, depending how long your list is, you may want to run short lists often instead of bulk.

The ones that are used more often than others search for those in all the variations; as a word, as part of a phrase that’d be tweeted, and as the hashtags.

On the subject of hashtags:

If for whatever reason you’re stuck at finding potential tags related to the type of job, or just keywords to search for, use Plug a word into the search field, hit enter and it’ll fire back related hashtags others have used - and a score to let you know the most popular word that’s being used.

Where will you travel?

Every area you can think of, jot those down too because that’s going to narrow down your results, and there will be a lot if you don’t restrict your searches to where you can realistically travel too.

High interest accounts

Those ones you expect to be in the know like local recruitment agents, your local paper, and even the local gossip. Track those accounts.

When you piece together the above, the “near this place” feature, mentions of any word on your list, or just the hashtags, or a combination, you’ll soon be good at sniffing out where the jobs really are.

Especially if you play it smart and set your browser to load as the first tab to open when you load your browser. If you’re using Chrome, just open settings, click or tap the radio button to “Open a specific page or set of pages” and add the address in there.

You’ll be pleasantly surprised at how more efficient your job searching will become when you’ve more free time on your hands, after being more productive.